Few summer traditions are as iconic as barbecues. In societies such as the United States, outdoor grilling is more than just a ritual. Surveys like this one confirm how regularly grills are used across the country, as well as which meats are most popular among American consumers, with hamburgers standing out as the top choice.
These outdoor gatherings around the fire are closely associated with celebrations such as Independence Day on July 4, which is expected to be celebrated by 87% of Americans, with nearly two-thirds planning to host or attend a barbecue. However, this is a human experience that dates back thousands of years and represents a cultural, social, and emotional expression, highlighting the extent to which meat occupies a shared space enjoyed by societies around the world.
A tradition that has thrived around the world
Virtually every civilization has developed its own rituals for cooking meat over an open flame. The impact of this tradition is truly global.
In the United States, for example, traditional barbecue is a hallmark of national identity, thanks to the transmission of this culinary heritage from one generation to the next, especially in states such as Texas and North Carolina. Argentina is also a global symbol of grilled meat consumption, with the famous asado representing one of the country’s most iconic cultural traditions. It serves as a gathering space for families, where fire-cooked meat becomes the centerpiece of the occasion.
On another continent, Asia, grilled foods also play a fundamental role in everyday life. Preparations such as yakitori are an important form of social interaction in Japan. Likewise, Mediterranean countries have a strong grilling culture centered not only on meat, but also on fish and vegetables, which are shared outdoors and enjoyed by groups of family and friends during all kinds of celebrations.
A complementary model for the livestock sector
Meat is therefore deeply integrated into human culture and enjoyment. According to anthropology and the social sciences, cooking and eating around a fire has been closely linked to the evolution of human societies. The use of fire allowed our ancestors to improve food digestion and increase the amount of energy available from their diets.
In addition, sharing food around the table has fostered social interaction and helped build community relationships. Ultimately, we love barbecues because they combine delicious food, culture, identity, and social connection.
An essential part of our diet
The popularity of barbecues highlights the importance of meat and demonstrates that it continues to be a highly sought-after source of protein worldwide. However, ensuring the availability of meat, both for everyday consumption and seasonal celebrations, presents several challenges.
Meeting future global demand will require the development of innovative solutions capable of complementing the current system, making it more efficient, resilient, and sustainable. This is precisely the goal of cultivated meat developed by BioTech Foods. Rather than replacing traditional livestock production, this innovation can help diversify the food system, increase its resilience, and provide new alternatives to meet global demand.
The mission of this advancement is to preserve a universal culinary tradition deeply rooted in our cultures while developing production models capable of addressing the demographic, environmental, and food security challenges of the 21st century. Because barbecues will continue to be part of our lives, and we want to ensure that future generations can continue to enjoy them.
